The power of social media is undeniable. We live in a Instagram, Snapchat, Facebook LIVE happy world, where every moment is captured, shared, analyzed, and talked about. As a small business, it used to be impossible to face off against retail giants who had advertising and marketing budgets that made yours look like chump change. Not anymore.
When social media walked in, it completely leveled the playing field for small and large businesses alike. Suddenly, budgets didn't matter as much as word of mouth and referrals. You could instantly (and freely) get your message heard by the masses. And ever so slowly we started seeing a shift from big-box giants, to smaller brands, local brands. The little guy (or gal) finally had a voice!
However, that does not mean there shouldn't be a strategy behind your social media campaigns. And not all social media platforms are created equal. As a small business, time is one of your most valuable resources, so choose wisely where to spend it. Continue reading to learn tips for locating your audience and developing strategies that can help you to reach them more effectively.
I wrote this article for Infusionsoft, a sales and marketing company that is driven to help small businesses succeed, and it was originally published in its entirety on their blog. If you are a small business owner with 2+ employees, if you have been in business 2+ years, and if you have the desire to grow your business into something amazing, you may be an excellent match for Infusionsoft. One quick phone call is all it takes to find out! Let me know you're interested and we'll take it from there.